Complete Question:
Salina is working to create greater brand awareness for her company's new line of personal digital
assistants. To create greater brand awareness, Salina will make sure that promotion features the brand:
Group of answer choices.
A. name.
B. logo.
C. packaging.
D. slogan.
E. any or all of these
Answer:
E. any or all of these.
Explanation:
Salina is working to create greater brand awareness for her company's new line of personal digital
assistants. To create greater brand awareness, Salina will make sure that promotion features the brand:
A. Name: this is arguably the most important aspect of a brand. It is one of the identity of a product and it helps to create a memorable impression on consumers. An example is brainly.
B. Logo: this is also an identity of a company’s product, as it helps to distinguish your products from that of rival products in the market. It is a symbol, emblem or graphical identity of the product and mainly connects with consumer's psych.
C. Packaging: this is also very important in creating brand awareness. It is the process of presenting a company's product nicely and attractively through the use of wrappers, packs, or covers.
D. Slogan: this involves the use of small number of words or short phrases that are memorable, catchy and clever to potential customers. Examples are "Just do it", "I'm loving it", "Think about it" etc.
