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PureFruit Inc. prices its products higher than most of its competing brands in the packaged fruit juice industry. However, it still enjoys higher returns than its competitors because it is the only brand that can rightfully claim the use of fresh fruits and no added sugar. What kind of organizational strategy based on competitive advantage does PureFruit most likely use?

Respuesta :

Answer:

Strategy based on differentiation

Explanation:

Please find the options to this question in the attached image

In pursing a competitive advantage by differentiation, the firm strives to make its product different from that of its competition.

The differences between the product and that of competitors are identified and communicated to consumers so they find the product more attractive.

PureFruit Inc. products are different from that of its competitors because it uses fresh fruits and no added sugar

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