Which of the following statements accurately brings out the difference between technology enthusiasts and early adopters?

A. While the customer segment in the introduction stage consists of early adopters, the customers entering the market in the growth stage are technology enthusiasts.
B. Unlike technology enthusiasts, early adopters' demand is fueled more by intuition and vision rather than technology concerns.
C. While early adopters make up the smallest market segment, technology enthusiasts make up the mass market.
D. Firms need to communicate products' potential applications in a more direct way when attracting technology enthusiasts rather than early adopters.

Question

07-08-2020
Business

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Which of the following statements accurately brings out the difference between technology enthusiasts and early adopters?

A. While the customer segment in the introduction stage consists of early adopters, the customers entering the market in the growth stage are technology enthusiasts.
B. Unlike technology enthusiasts, early adopters' demand is fueled more by intuition and vision rather than technology concerns.
C. While early adopters make up the smallest market segment, technology enthusiasts make up the mass market.
D. Firms need to communicate products' potential applications in a more direct way when attracting technology enthusiasts rather than early adopters.

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eooyibo123 eooyibo123 · Answer 1 · 2020-08-12T02:56:26+02:00

Answer:

B. Unlike technology enthusiasts, early adopters' demand is fueled more by intuition and vision rather than technology concerns.

Explanation:

When a company is growing it attracts various types of customers that patronise their products.

The technology enthusiasts are those ones that will test a beta version of a product and make technological recommendations. They have passion for testing latest gadgets and have more knowledge of the product than the average customer.

Early adopters are those that adopt a product before most other people. They are less concerned with technology concerns, but rather are visionary.

They focus on the potential of a product and therefore promote it to other users. A trait of early adopter is that they want to stay ahead of the trend so they seek out new products.