Answer:
c. the organization's approach to marketing its products to specific customer segments rather than "everyone" or the average customer
Explanation:
Options includes: "a. the organization's primary goal to achieve profitability through sales volume , b. the organization's mission to produce the highest volume of products in a cost-efficient manner, c. the organization's approach to marketing its products to specific customer segments rather than "everyone" or the average customer , d. the organization's internal, sales-oriented focus
This highlights one of the key differences between sales-oriented firms and marketing-oriented firms, which is the organization's approach to marketing its products to specific customer segments rather than "everyone" or the average customer.
Sales oriented firm pursue the idea that the companies will produce products but will require effort from sales team to sell the product. They believe the success of the companies relies on the aggressiveness of the sales people.
Marketing oriented firm pursue the idea that the companies need to communicate the value proposition of the product. That if the value of the product can be successfully communicated, then the product will sell with considerable less effort from other departments.
Answer: c. the organization's approach to marketing its products to specific customer segments rather than "everyone" or the average customer.
