All too often companies today have failed to______________ their various communicationschannels, resulting in a hodgepodge of communications to consumers.
A) promote
B) rechannel
C) integrate
D) open
E) verify

Communication is a key element in the relationship between a company and its consumers. It is needed to keep consumers abreast of current products and services offered by the company.

Integrated communication is when a company controls or influences all messages to the consumer in order to improve strategic relationships with them.

It is a well planned use of all communication channels to give a unified message to consumers

All too often companies today have failed to______________ their various communicationschannels, resulting in a hodgepodge of communications to consumers. A) promote B) rechannel C) integrate D) open E) verify

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All too often companies today have failed to______________ their various communicationschannels, resulting in a hodgepodge of communications to consumers.
A) promote
B) rechannel
C) integrate
D) open
E) verify