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Your current assignment at York Foods is to find the major benefits people look for in the packaged goods market, the kinds of people who look for each benefit, and the major brands that deliver each benefit. Your assignment involves an analysis of the __________ element of the marketing mix. Question 4 options: people price product promotion

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Answer:

People

Explanation:

People is the component of the marketing mix that deals with what the customer wants and how to effectively tailor products to meet those needs

It gives rise to segmentation of customers based on their preferences. Customers within a given segment are effectively catered for by because the company has an understanding of how to satisfy them.

In this scenario we want to find the major benefits people look for in the packaged goods market, the kinds of people who look for each benefit, and the major brands that deliver each benefit.