contestada

Alliance Life Insurance promotes its term life insurance products through commissioned sales representatives, who use aggressive sales tactics to acquire new customers who make monthly premium payments. Alliance is driven to earn profits and instructs its sales representatives to sell, sell, sell, and it trains them that "Everyone needs life insurance." This highlights one of the key differences between sales-oriented firms and marketing-oriented firms, which is _______.

Respuesta :

buchinnamani208

Question options:

a. the organization's use of target marketing to sell its products to those with true needs

b. the organization's external, market-oriented focus

c. the organization's primary goal to achieve profitability through sales volume

d. the organization's mission to satisfy customers by providing products with many benefits to meet their needs

Answer:

c. the organization's primary goal to achieve profitability through sales volume

Explanation:

Sales oriented firms have selling concept disposition/philosophy as opposed to marketing concept. They are focused on maximisation of sales through promotion in order to generate profit. This is the philosophy of Alliance insurance as shown in the question, they are focused on selling using aggressive promotion through their sales representatives in order to maximise profits in this way. Marketing concept oriented firms are focused on satisfying customer needs while selling concept firms are focused on seller's needs

Otras preguntas