A major reason or purpose for writing is to persuade readers to accept your opinion or adopt a proposed course of action. Consider the following scenario: You are watching a popular singing competition on TV with your two younger siblings (who are seven and twelve years old) when a sexually provocative lingerie ad airs. You are furious because you find the ad inappropriate for a program that caters to younger viewers. Write a letter to the TV network with the goal of convincing network executives that it was inappropriate to air this ad while young children could be watching. Also, propose a call for action, such as changing the commercial’s air time. Adjust your word choice to fit your audience, situation, and purpose.