There are many things that physical education, exercise science, and sports professionals can do to reach underserved populations. According to studies, it is important to address safety problems such as the hours that activities take place, transportation, safe routes, amongst others. Also, community health centers should promote activities and seek different marketing strategies for engagement according to the population, for example, flyers in places where these people usually attend, like the church, word of mouth, or community health workers that can engage them. In all cases, professionals should take their culture and background into account and act according to it.
Underserved populations such as Native Americans, Latins, African Americans, or Indians do not engage in enough physical activity. As a result, their risk of having health problems increases. Even more, when some of these communities have a genetic tendency to do it.
physical education, exercise science, and sports professionals should:
- Adress safety problems to make it easier for people to attend to physical activities. For example, safe routes, activities during the daylight, free transportation, and places in good conditions for the activities.
- Marketing strategies according to the targeted population. In other words, as society is diverse, not all of it responds to the same methods. It is important to research the best method and consider how a specific minority behaves and their culture to engage them in physical activities.
To sum up, the steps that professionals should take to reach underserved populations are to address the problems that stop the community from practicing physical activities and implement the right marketing strategy.
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