Answer:
Public relations ...PR
Explanation:
Public relations refers to the company's efforts to establish and maintain good and mutually beneficial relationships between itself and the public. It is the process of creating a good reputation for a business in society.
A good reputation is a great asset that helps a business drive its sales. With increased competition, reputation makes a brand stand out from its rivals. Public relations is the process of managing
reputation by interacting and building good relationships with all the company's stakeholders.