King George III wanted to increase his personal influence over Britain and its American colonies. He believed “a majority of the humans of America” nevertheless desired to be British subjects".
George III became King of Great Britain and of Ireland from 25 October 1760 till the union of the 2 kingdoms on 1 January 1801, and then he became King of the UK of Great Britain and Ireland till his demise in 1820.
Thus, King George III wanted to increase his personal influence over Britain and its American colonies.
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