Answer:
It managed to attract people to audio storytelling and make millions of listeners worldwide wait for the weekly episode.
Explanation:
“Serial” is the podcast started by Sarah Koeing in 2014. as a spin-off of a popular radio show "This American Life". The first season showed the process of investigative journalism as Koeing researched into the murder of high school students, Hae Min Lee, and the conviction of her ex-boyfriend, Adnan Syed. It had 12 episodes that were released weekly. The podcast was a global phenomenon as it was followed by millions of people worldwide.
This is how “Serial” proved to continue the tradition of the radio and its popularity in the 30s. During its golden age (the 30s and the 40s) radio was the main media tool for information and entertainment, and most people have listened to it daily, following the shows. Similarly to it, “Serial” has attracted many people who did not grow up listening to radio shows and audio-storytelling format. It pretty much brought back the old media genre and made people wait for new episodes each week, wanting to hear what is going to happen next.
In the 21st century where people are attracted to video format and the availability of all the media, this is the big deal, as it revived something that has been seen as long gone or outlived.
