You have commissioned a local survey to see what consumers are most interested in.

Survey Data

78% of survey participants desire a store that offers custom outdoor sports equipment.
9% of participants think an additional coffee shop is needed.
26% of participants say that they purchase coffee on a daily basis.
Based on the survey data, what can be concluded about the market for coffee shops in the area?



According to the survey data, which business likely has the least supply in this town?