Vertical integration can be regarded as process that involves acquiring business operations towards identical production.
- When a company opts for vertical integration, they tends to have control on some stages during production as well as distribution of a product.
- Vertical integration can as well be explained as merger of companies that are operating in same business even though they have different stages of production or distribution.
- For instance, Amazon can be regarded as one of the companies with vertical integration because it takes much stages of its business.
- Amazon doesn't only serves as marketplace for buyers or sellers ,but they do offers some of their products/ services, and they have their own distribution channel.
Therefore, Vertical integration has more stages in line of production.
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