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You plan to open a pizza delivery service near the University of Texas at Austin. Your target market includes students who live in dorms and houses on and near the main campus. You know that the price you charge is going to be critical to the success of your business as there are several restaurants in the area with which you will be competing. Develop a psychological pricing strategy for the pizza delivery service.

The psychological pricing strategy for a new pizza outlet will be offering combo packs along with cokes and coffees to attract customers.

What is the price strategy?

Price strategy refers to determining the amount of the product covering all the manufacturing and advertisement expenses which will also be reasonable for the customers.

When any new pizza outlet opens, the pricing should be low to attract customers, developing a pricing strategy for pizza delivery based in Texas should use an odd-even pricing strategy whether the cost of pizza will be determined in odd number like $3.83, not as $4.

These strategy helps to influence the customers in an effective manner. Offering combo offers will be considered a good strategy to attract customers and try different products.

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