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Answer:
How does the speaker apply the scientific method to marketing? Explain.
He says that 1 bad week of marketing or a screwup can corrupt the whole company and make the overall image of the company a bad one. He compares this with science by saying that one bad data point can ruin your whole hypothesis or theory,
How does the speaker apply entropy to marketing? Explain.
"This says that entropy, which is a measure of the disorder of a system, will always increase. The same is true of marketing. If we go back 20 years, the one message pretty much controlled by one marketing manager could pretty much define a brand. But where we are today, things have changed. You can get a strong brand image or a message and put it out there like the Conservative Party did earlier this year with their election poster. But then you lose control of it." He is basically saying that the situation will get worse and worse over time if you don't fix the situation. He applies this to marketing by saying that you can have a strong image at the beginning but if you do not maintain it then it will only get worse and worse over time.
In what way does the speaker say marketing has changed in the last 20 years? Does he believe this is a positive or negative change? Explain.
It doesn't seem like he thinks that it improved or got worse. He made it seem like we have to adapt more to the situation that we may find ourselves in when it comes to marketing. He is definitely more on the positive side though.
Explanation:
