Explanation:
Mass customization is a strategic approach used in manufacturing organizations to offer the customer a more personalized product that adds greater value to the customer, but with mass production characteristics, which allows lower value in the cost of manufacturing the product, faster production, etc.
Applied to service companies, mass customization can offer the same advantages, that is, add value and reduce costs for the company. Assuming that a company provides image and style consulting services, there may be a mass customization in the strategy of using a method of using the tools of interaction with the client, but that such methods apply to their needs specifically, such as for example a method used by image consultants to discover a client's seasonal color chart.
