The given statement that Utility is an important aspect of market research because it can save a company lots of time and money is false.
What is market research?
Market research is defined as the process of actively questioning latent customers to find out the viability of a brand-new service or product.
Market research modifies a business to determine its target market and find comments and another input from customers about their involvement in a product or service.
Utility is critical to the market, but it does not support to save money because it is similar to bills.
Therefore, the given statement is false.
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