One of the biggest differences between men and women consumers is that men tend to stay loyal to a store. Women are much more ready to shop around-- perhaps because they demand more from their products than men. Andrea purchased a copy of Fit magazine because it contained an article about selecting the right jogging suit. The enduring belief that it is a person:______.
Since marketing is the process of creating, communicating and delivering products to customers with the aim of satisfying their needs, the purpose of a marketing philosophy is to identify and fulfill those needs, as well as wants and demands.
