Global businesses that have extended their public relations strategies worldwide should: Group of answer choices Ensure that communications with local media take place in the area's native language. Never decentralize their global public relations programs to ensure the company has "one voice." Assume that there is no anti-American sentiment in the countries where they have operations. Ignore local customs and emerging issues in the locations where they operate.

Globalization can be defined as the strategic process which involves the integration of various markets across the world to form a large global marketplace. Basically, globalization makes it possible for various multinational enterprise (MNE) to produce goods and services that is used by consumers across the world.

A multinational enterprise (MNE) can be defined as any business firm that engages in the production of goods and services in two or more countries.

Generally, a multinational enterprise (MNE) has subsidiaries in other countries and as such derives a high amount of revenue outside its home country by providing goods and services that meets the need of customers through the use of advanced technology.

Some examples of a multinational enterprise (MNE) are Amazon, BNP Paribas, Alcatel-Lucent, Apple, Chevron, Casio, Disney, etc.

Hence, global businesses that have extended their public relations strategies worldwide should ensure that communications with local media take place in the area's native language. For example, a multinational enterprise that has a branch in Shanghai, China must ensure that its communication and PR strategies are done in Chinese language in order to appeal to the senses of the locals. This would go a long way to foster the relationship between the organization and the people living in Shanghai and consequently boosting the brand's image and acceptance of its goods and services.