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Under which of the following conditions is the frequency the most important factor in media selection? A) when introducing flanker brands B) when launching infrequently purchased brands C) when going into undefined target markets D) when there is high consumer resistance to the product E) when there is modest competition to the brand in the market

Respuesta :

Martebi

Answer:

Option d: When there is high consumer resistance to the product

Explanation:

Media Planning

This mainly deals on consumer behaviour, creating of plans that reflect the purchase process, positively influence consumer in the marketplace and study media choices etc.

The various factors that Have Changed the Role of Media includes:

1. IMC - more than just mass advertising now

2. Cost factors

3. Technology etc.

The various reasons as why certain media are selected is based on Organizational Objectives,Target markets, costs, Message Theme,Constraints, Product/Service considerations etc.

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