The answer is the Olympic Games or Beijing Olympics.
The Olympics have had a significant influence on Beijing’s economic development, environment, and the growth of the country’s advertising, television, the Internet, mobile phone, clean energy, and sports sectors. Building on 30 years of economic reform and opening and the substantial economic impact of China’s 2001 World Trade Organization (WTO) entry, the excitement surrounding the games is pulling many of these sectors onto the international cutting edge.