Answer: She is collecting data systematically.
Explanation:
Katie is using a questionaire based research tool to acrue important information about her audience.
The questionaire is filled with relevant questions, which are to be answered by the audience. Hence, given Katie a better insight on who are her audience.
After the questionaires are been answered by the audience, they are analysed using some statistical package or tool to mine the data into a clear information for easy digest.
