Answer:
Option b: Similarity of expected customers to current customers
Explanation:
Designing Service Products
This is an essential requirements when developing a new service or changing an existing one. There is this view or notion of how different the new service is compared to the current services offered by the firm. There are three general factors to consider when determining this. It includes:
1. Similarity to current service
2. Current process
3. Financial justification
Characteristics of Product Design Process
It includes:
1. The companies often bring new products to market
2. There is an integral to success
3. It differs significantly depending on the industry etc.
The Major factors in design strategy includes;
1. Cost
2. Quality
3. Time to market
4. Customer satisfaction
5. Competitive advantage
