South
Explanation:
The magnetic force F on a point charge moving with a velocity v in the presence of a magnetic field B is given by
[tex]\vec{\textbf{F}} = q\vec{\textbf{v}}\textbf{×}\vec{\textbf{B}}[/tex]
and according to the right-hand rule, an upward magnetic force on a proton moving westward is only possible if the magnetic field is directed southward.