Roger is conducting an educational event and has asked a couple of providers to be present at his booth. The hearing aid representative has general information on hearing loss, business cards and logo coffee mugs (worth $8). Has the hearing aid representative followed all required guidelines?

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The hearing aid representative did not follow all the required guideline.

  • An event organized for Medicare beneficiaries may either be an educational event or a marketing/sales event.
  • An educational event involves programmes designed to get Medicare beneficiaries informed about health related developments.
  • During an educational event, sales and marketing activities are strictly prohibited.
  • The distribution of logo coffee mugs at an educational event depicts a sales / marketing agenda which is against the guideline of an educational event setup.

Hence, the hearing aid representative did not follow all required guideline.

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