The Brand that luxury product offer is the most important to the buyer.
Luxury buyers, basically buy for themselves or others to feel good and majority of the purchase are often impulsive.
- The pleasure received in anticipation of the purchase of luxury is the main reason why buyer loves buying not majorly because of the quality, value or enhanced features offered that the product offered.
In conclusion, because of unique brand, luxury goods are usually expensive and less purchased by common people, thus, the situation makes the luxury product a strong preference for the buyers.
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