The two segments that are part of a Marketing Plan are: A. Demographic and B. Psychographic segments.
- A marketing plan details a company's target market, the brand's value proposition, the marketing campaigns, and the evaluation metrics for assessing if marketing initiatives are effective and inefficient.
- In the marketing plan, the target market is usually segmented to enable the marketing efforts to yield good results.
The four major segments are:
- Demographic
- Psychographic
- Geographic
- Behavioral.
- The "demographic" segment classifies the target market based on age, gender, or race. On the hand, "psychographic" segmentation dwells on consumers' activities, interests, and opinions, which go beyond the demographic classification.
Thus, the two segments that are part of the Marketing Plan are demographic and psychographic, while income and loyalty are ingredients in the segments.
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