Political leaders may prefer communicating through social media because:
- They would reach a much larger audience
Before the advent and popularity of social media accounts, politicians primarily addressed the nation or their constituencies by calling press conferences and saying whatever they wanted to say.
However, with the increased popularity of social media, politicians have discovered that their message goes far beyond just the nation or their states, but it is global.
Some of the reasons for this include:
- They want a wider reach
- They want to sway public opinion
- They want to pass across a message, etc
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