If the selected marketing strategy is to increase purchase desire and reach a greater number of consumers, the appropriate marketing mix is one aligned with the business niche, the company's values and its target audience.
The 4Ps of the marketing mix are:
Assuming the business is a University Cafeteria, a marketing mix can be developed to increase sales like this:
It must add value and satisfy customer needs. If the potential customer is university students, the product offered may be healthy and quick snacks and meals.
The pricing strategy must enable business management and forecast the profit margin, so it is necessary to analyze production costs, labor, added and market value.
As the target audience is young people without much purchasing power, the price must be low and competitive.
The place where the customer will find the product is essential in the strategy of a business, so a cafeteria located inside the university campus is a competitive advantage for a business.
A cafeteria offers non-durable products with high turnover and consumption, so the ideal promotional strategy to attract young people is to advertise on social media, gain loyalty through discount coupons and promotional combos.
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