In the _____ stage of the advertising development process, the Fallon team conducts research to determine whether or not consumer awareness of Arby’s range of protein offerings increased from pre-campaign levels.

Respuesta :

Answer:

Evaluation Phase

Explanation:

It is at the evaluation stage of the advertising development process that the company will determine whether the campaign was effective.

What is the advertising assessment stage?

It corresponds to the stage where consumers actually decide whether or not to make a purchase, so the marketing team is responsible for analyzing the effects of campaigns on sales.

Therefore, the evaluation phase is essential to determine the success of a campaign and its impact on consumers.

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