Considering the situation described above, by moving into new markets early, uber hoped to capitalize on the "first-mover advantage."
The first-mover advantage is a term often used in the business or strategy world to describe the company's capacity to be more successful than its competitors due to being the first company to enter the market in a new product category or new location.
Thus, when Uber moves to a new market early in a new country or location where there are no platforms like Uber, it is believed that Uber hoped to capitalize on a first-mover advantage to gain customers and revenues.
Hence, in this case, it is concluded that the correct answer is "first-mover advantage."
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