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________ measures the frequency that someone who clicks on an ad makes a purchase, likes a site, or takes some other action desired by the advertiser.

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ayfat23

The term that describes the frequency of click by people on a particular ads on a site as well as actions by advertiser is conversion rate.

  • Conversion rate can be regarded as a measure that give enablement to know the number of click on a particular ad.

  • It helps to know how many people make a purchase through ads on the website.

Therefore, conversion rate is correct.

Learn more at:

https://brainly.com/question/3163475?referrer=searchResults

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