Physical and digital sales channels often has different characteristics. Business-to-Business is the primary characteristic of all physical and digital sales channels.
A B2B is simply known as "business-to-business" company that often helps to give services or products to other businesses.
The B2B sales is described as when firm's selling its supplies or parts to another firm. The term is comprise of all companies that produce products and services that is aimed toward other businesses. Examples are SaaS products, B2B marketing firms etc.
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