contestada

A local radio commercial costs $600 and reaches an estimated 10,250 listeners. A local cable commercial costs $1000 and reaches an estimated 18,500 viewers. Which medium provides the lowest CPM

Respuesta :

Based on the calculations, the medium that provides the lowest CPM is the cable commercial.

Since the radio commercial costs $600 and reaches an estimated 10,250 listeners, the CPM will be:

= $600/10250

= $0.0585

Since the local cable commercial costs $1000 and reaches an estimated 18,500 viewers, its CPM will be:

= $1000 / 18500

= $0.0541

Therefore, the lowest CPM is gotten from the cable commercial.

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