A challenge which would faced by a business firm that depends on customer advocacy for the promotion of its products is: It is difficult to control the promotional messages created by customers.
Customer advocacy can be defined as a strategic process in customer service that involves a business firm placing its focus on what is deemed to be best for its end users or customers. Thus, it typically involves a business firm putting the needs of its customers first while delivering a solution-based assistance through its products and services.
However, a challenge which would faced by a business firm that depends on customer advocacy for the promotion of its products is that it is usually difficult to control the promotional messages created by customers, whether or not it is in line with firm's policy and standards.
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