There are different aspect to marketing. In a marketing context, Inertia entail(s) the tendency of customers to do nothing or remain locked in on decisions or behaviors they have already made or are living out.
Inertia is simply known as a term that often shows the ability of a physical object to not want change and therefore resist it as much as possible.
In marketing, it is known to be a word used to show when businesses do not work or change their marketing strategies so as to meet growing consumer demands etc.
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