Given what we know, in order for Bonnie to calculate her "Gross Rating Points" or GPRs, she will need to know how much of the population her ad will reach and how often they will view it.
What are gross rating points?
- Gross rating points are a system used to measure the effectiveness of ads.
- In most cases, they are used in a predictive sense to measure how effective an ad may be, then used to measure how effective they were, and offer a before and after comparison.
What factors are used to calculate GPRs?
- In order to calculate the gross rating points, we need to know two factors.
- The first is the number of people or percentage of the target market, that is reached by the ad.
- The second is the frequency by which these individuals will view the ad.
Therefore, we can confirm that to calculate her GPRs for the billboard ad she wishes to purchase, bonnie will need to know how many people see the billboard each day, and how many times they do so.
To learn more about GPRs visit:
https://brainly.com/question/7463919?referrer=searchResults
