Film director Alfred Hitchcock's outlandish publicity stunts, such as having "nurses" on stand-by n theaters showing "Psycho" is an example of the traditional publicity model.
The goal of the traditional publicity model is to gain media attention, so public relations professionals develop events and products that generate media coverage, such as advertising created for the movie "Psycho".
Therefore, in the traditional publicty model, there are different advertising stunts, events, interviews with celebrities and press conferences whose focus is on promoting and generating media for your product, business or service.
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