Compare and contrast psychological approaches to understanding and researching self-esteem that characterise it as a cognitive attitude, with those that view it as a product of sociocultural influences. Illustrate your answer with examples of theory and research drawn from the Week 7 material.

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Two psychological approaches that can be compared and contrasted in relation to self-esteem as a cognitive attitude and coming from sociocultural influences are the biological and behavioral approaches.

In the biological psychological approach, the focus is on the study of the physical basis of human behavior, that is, it involves research on the human brain, the nervous system and genetic factors.

Therefore, in the biological approach, genetic factors will influence self-esteem as a cognitive attitude, that is, developed in childhood according to biological strengths and weaknesses.

In the behavioral psychological approach, the focus is on identifying how environmental and external stimuli are able to influence the development of a person and their mental states.

Therefore, in the behavioral approach, self-esteem is related to sociocultural influences, that is, the process of socialization and individual experiences, which will create behavior patterns and impact the development of high or low self-esteem.

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