Firms produces a lot of goods. Firms that achieve a sustainable competitive advantage through their merchandise and service offerings, and through effective branding and positioning, are doing so using Product excellence.
Product excellence is known to be that which make firms to have more competitive by helping them to be faster, more targeted at innovation that push them by real market needs etc.
This type of excellence is known to take place by having products with large perceived value and good branding and positioning.
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