The Chicago School provided the voice to the notion that media and communication have an important role in shaping individual and collective lives, and in establishing identities and societies. According to the text, when we interact with people, we are actually communicating to ourselves.
This idea has helped to justify and solidify the notion that we cannot understand society without understanding how we communicate with each other and how the media shape our social bonds and social worlds.
Therefore, the text reminds us to talk to ourselves.
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