When Radian6 does the above and uses it to discern buying, they are using cognitive involvement.
What is cognitive involvement?
- Involves the analysis of consumer behavior.
- Looks at the opinions that consumers have of a product.
Radian6 was trying to analyze consumer behavior by listening in on the opinions of consumers. This is therefore cognitive involvement being used to influence buying behavior.
Find out more on cognitive concepts at https://brainly.com/question/6774427.
