When a company integrates its supply chain to allow it to improve efficiency, this is known as Vertical Integration.
What is vertical integration?
- Involves acquiring a company along the supply chain.
- Can be either forward or backward integration.
Forward integration involves acquiring a company that is further along in the supply chain such as a producer acquiring a retailer. Backward integration would be the reverse situation.
In conclusion, this is vertical integration.
Find out more on vertical integration at https://brainly.com/question/19815172.
