It is false that Business-to-business (B2B) marketing refers to buying and selling goods or services to consumers.
What is B2B mean in marketing?
Business-to-business (B2B) refers to a form of transaction between businesses, such as one involving a manufacturer and wholesaler or between a wholesaler and a retailer. Business-to-business is conducted between companies, instead of a company and individual consumer.
It is to be noted that business to business marketing is required when one company's output is required for another company to maintain or improve its operations.
Hence, it is false that Business-to-business (B2B) marketing refers to buying and selling goods or services to consumers.
Learn more about B2B marketing here : https://brainly.com/question/24749141
