The main reason why firms make changes to a product or adjust prices in a market deemed the bottom of the pyramid is because:
This refers to the current market value of a particular product which can be purchased at a particular time and this can be affected by different factors.
With this in mind, we can see that there are adjustment in prices even in markets in the bottom pyramid mainly because a poorer population needs the product but cannot pay the prices than wealthier nations.
Read more about market price here:
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