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The three fitness apps that Under Armour acquired are industry leading apps, with large user bases, in the fast-growing market of fitness tracking software and services. These apps would be classified as _______ in the market growth/market share matrix.

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The apps stated above will be marked as Stars on Under Armours Market Growth/Market Share matrix.

What do STARS mean on the Market Share/Market Growth/BCG Growth-Share Matrix?

The two keywords which define stars on the matrix are:

  • High Growth and
  • Large Market Portion.

Any product that is projected as fast-growing and which comprises a huge portion of the market is referred to as "Stars" on the growth matrix.

Other categories of the growth matrix are:

  • Cash Cows
  • Dogs (Pets)
  • Question Marks

Please see the link below for more about Market Growth Matrix:
https://brainly.com/question/24515909

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