There are different kinds of group. Focus groups involve researchers secretly acting as consumers in order to gather data on the customer experience is a true statement.
What are Focus groups?
Focus groups are known to be an effective and popular market research methods that is often used.
They are known to be used to compile qualitative data and in-depth insights, they help researchers to collect a lot of information on anything from products and services to areas of beliefs and perceptions so as to show the true customer attitudes and opinions.
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