There are a lot of firms today. For them to do the above, the company should try and generate a lot of positioning strategies to target the different kinds of audiences.
How is a positioning strategy statement used?
The positioning strategy/statement is one that is often used to inform a company's of its marketing mix. A lot of Marketers often uses a positioning strategy so as to direct the marketing mix for a specific product, service, or brand.
When a marketer is said to target her product message at a particular target market, she does a lot of things with the general value proposition.
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