Top management sets the vision for the organization and may work with others to establish a mission statement that outlines its product or service offering.
Product offering is a group of platform features which work together in order to deliver a specific value proposition for the end user. It is designed to deliver value to customers in terms of fulfilling their needs.
With regards, to the above, after top management have made their vision and mission known to the organization, the next step is to outline the company's product or service offering.
Hence, top management sets the vision for the organization and may work with others to establish a mission statement that outlines its product or service offering.
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